Spot Spot

Spot Spot is a mobile application designed to help urban drivers find available parking spaces and understand parking regulations in real time. The project was developed as part of a Product Management course at BrainStation, focusing on defining a minimum viable product (MVP) for market testing.

Spot Spot: An App to Empower Users to Make Informed Parking Decisions

Timeline: October 2023-November 2023

Platform: Mobile Application

My Role: Product Manager

Introduction

SpotSpot is a mobile application, a product management project created during a Product Management course at BrainStation. This project details the product strategy required to develop a minimum viable product (MVP) for market testing. The strategy components include lean canvas, MVP specifications, value proposition, and defined success metrics.

My Role

Product Manager, I was responsible for:

Conducting user research, including survey, user interviews, personas, custumer segments, to understand the needs of creatives and entrepreneurs.
Conducting market research including, SWOT analysis, competitive analysis, product value proposition
Designing mid fidelity wireframes

Research: Customer and Product Discovery

Opportunity Discovery

To better understand the customer needs, I first had to define the problem. This was done by determining why the product should exist , before determining How the product will exist and fix the customer problem.

I explored the "Problem Mind Space" to identify the customers for this product

First step was to discover who is the customer through primary research, user interview and secondary research)

Drafting the Hypothesis

Hypothesis framework:

To draft the hypothesis, I started with some assumptions

Final Hypothesis:

Revolutionizing the process by which urban drivers comprehend intricate parking rules and regulations in various cities into simplified yet well-defined explanations will empower drivers to make informed parking decisions.

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User Interviews: Questions

What specific parking challenges do you face during your daily commute and errands?

How do you currently search for parking information, and what do you find frustrating about existing solutions?

What factors matter most when choosing a parking spot (e.g., proximity, cost, safety, availability, reliability of information)?

How often do you experience penalties (e.g., tickets, towing), and what features would help you avoid them?

Would you be willing to pay for a premium parking service, and what monetization model would appeal to you (e.g., subscription, pay-per-use, ads)?

User Interviews: Main Response

Finding parking is time-consuming and frustrating, with challenges like high prices, unclear regulations, and a lack of available spots in busy areas.

Current solutions, like Google Maps and parking apps, are unreliable because they don’t always provide real-time availability or accurate parking rules.

Key factors when choosing a parking spot include price, availability, proximity, and safety, with cost being the biggest concern.

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Parking penalties (tickets and towing) are a common worry, often due to unclear signage. Users want alerts or reminders to help them avoid fines.

People are open to paying for a parking service if it guarantees convenience, with a preference for pay-per-use or ad-supported models over subscriptions..

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Customer Discovery Stage

Secondary Research questions

Secondary Research findings

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The early adopters of this technology are people who are tech-savvy and who look for new innovations in the market.
This product is built for individuals who live and work in bustling urban cities or drive often into the city and rely heavily on street parking when running errands, going to appointments, and hanging out with friends.
This product will be beneficial for individuals who are conscientious of parking rules and regulations in the city and seek to avoid penalties such as costly parking tickets and towing.

Customer Segment

Problem Statement

Urban drivers experience frustration due to the lack of well-defined parking rules and regulations in cities, leading to penalties such as parking tickets and towing. This frustration is compounded by the scattered nature of parking-related information across the internet and various platforms.

Research: Personas

Market Research:

Product Value Proposition

Value proposition was created based on research results:

For urban drivers who prioritize adherence to street parking regulations, our product is a mobile application software designed to simplify intricate parking rules across diverse cities. By doing so, it empowers drivers to make well-informed decisions, steer clear of violations, save time and enjoy convenience and peace of mind while parking in available spaces.